/* ==========================================================
   PIXL — 2026
   ========================================================== */
:root {
  --bg: #0a0a0a;
  --bg-2: #121212;
  --fg: #f3f2ee;
  --muted: #8d8c87;
  --line: rgba(243, 242, 238, .12);
  --accent: #1df2a4;
  --accent-ink: #04140d;
  --sans: "Archivo", system-ui, -apple-system, sans-serif;
  --pixel: "Doto", var(--mono);
  --mono: "Geist Mono", ui-monospace, monospace;
  --pad: clamp(16px, 4vw, 56px);
  --radius: 0;
  --ease: cubic-bezier(.2, .8, .2, 1);
  --pix: steps(6, end); /* transiciones "a saltos", como pixeles */
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--fg);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
body.is-loading { overflow: hidden; }
img, video, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
/* Acento pixel: Doto con puntos cuadrados (ROND 0) reemplaza a la serif cursiva */
em { font-family: var(--pixel); font-style: normal; font-weight: 800; font-variation-settings: "ROND" 0; font-size: 1.2em; line-height: .8; letter-spacing: -.05em; margin-left: .12em; }
::selection { background: var(--accent); color: var(--accent-ink); }

.label {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 24px;
}
.h2 {
  font-size: clamp(36px, 6vw, 92px);
  line-height: .98;
  letter-spacing: -.035em;
  font-weight: 600;
  margin: 0;
  max-width: 16ch;
}
.h2 em { color: var(--accent); }
.eyebrow {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .1em;
  text-transform: uppercase;
  display: flex; align-items: center; gap: 10px;
  margin: 0 0 28px;
  font-weight: 400;
}

/* Accesibilidad: enlace para saltar al contenido (visible solo con teclado) */
.skip { position: fixed; left: 16px; top: -60px; z-index: 200; padding: 12px 18px; background: var(--accent); color: var(--accent-ink); font-weight: 600; transition: top .2s; }
.skip:focus { top: 16px; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }

/* Aviso de cookies (lo crea assets/js/medicion.js) */
.cookies {
  position: fixed; left: 22px; bottom: 22px; z-index: 80;
  width: min(420px, calc(100vw - 112px));
  padding: 20px; background: var(--bg-2); border: 1px solid var(--line);
  display: flex; flex-direction: column; gap: 16px;
  font-size: 14px; line-height: 1.5; color: #c9c8c2;
  opacity: 0; transform: translateY(16px); transition: opacity .3s var(--pix), transform .3s var(--pix);
}
.cookies.is-on { opacity: 1; transform: none; }
.cookies p { margin: 0; }
.cookies a { color: var(--accent); text-decoration: underline; }
.cookies__pix { display: inline-block; width: 10px; height: 10px; background: var(--accent); margin-right: 10px; }
.cookies__btns { display: flex; gap: 8px; }
.footer__links { display: flex; gap: 20px; }
.footer__links a:hover { color: var(--accent); }
.dot { width: 10px; height: 10px; background: var(--accent); display: inline-block; }

.btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 16px 26px;
  background: var(--accent);
  color: var(--accent-ink);
  font-weight: 600;
  border-radius: 0;
  transition: transform .4s var(--ease), background .3s var(--pix), color .3s var(--pix);
}
.btn:hover { transform: translateY(-2px); background: #fff; }
.btn--small { padding: 10px 18px; font-size: 14px; }
.btn--ghost { background: transparent; color: var(--fg); border: 1px solid var(--line); }
.btn--ghost:hover { background: var(--fg); color: var(--bg); }

/* ---------- Loader ---------- */
.loader {
  position: fixed; inset: 0; z-index: 100;
  pointer-events: none;
}
.loader__grid {
  position: absolute; inset: 0;
  display: grid;
  grid-template-columns: repeat(var(--cols, 12), 1fr);
  grid-auto-rows: 1fr;
}
.loader__grid i { background: var(--bg); display: block; }
.loader__grid i.on { background: var(--accent); }
.loader__count {
  position: absolute; right: var(--pad); bottom: var(--pad);
  font-family: var(--mono); font-size: 13px; color: var(--fg);
}

/* ---------- Progress + cursor ---------- */
.progress { position: fixed; left: 0; top: 0; right: 0; height: 2px; z-index: 60; }
.progress span { display: block; height: 100%; background: var(--accent); transform-origin: 0 50%; transform: scaleX(0); }

/* El cursor nativo se oculta solo cuando el personalizado está activo (ver main.js) */
html.has-cursor, html.has-cursor * { cursor: none !important; }
html.has-cursor input:not([type="checkbox"]), html.has-cursor textarea { cursor: text !important; }
html:not(.has-cursor) .cursor { display: none; }
.cursor {
  position: fixed; left: 0; top: 0; z-index: 90;
  width: 12px; height: 12px;
  background: var(--accent);
  pointer-events: none;
  mix-blend-mode: difference;
  transform: translate(-50%, -50%);
  transition: width .3s steps(5, end), height .3s steps(5, end), background .3s;
  display: grid; place-items: center;
}
.cursor.is-big { width: 86px; height: 86px; border-radius: 0; mix-blend-mode: normal; }
.cursor__label {
  font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: .06em;
  color: var(--accent-ink); opacity: 0; transition: opacity .2s;
}
.cursor.is-big .cursor__label { opacity: 1; }
@media (hover: none), (pointer: coarse) { .cursor { display: none; } }

/* ---------- Nav ---------- */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  display: flex; align-items: center; gap: 32px;
  padding: 18px var(--pad);
  transition: transform .5s var(--ease), background .4s, backdrop-filter .4s;
}
.nav.is-hidden { transform: translateY(-110%); }
.nav.is-solid { background: rgba(10, 10, 10, .72); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); }
.nav__logo img { height: 30px; width: auto; }
.nav__links { display: flex; gap: 28px; margin-left: auto; font-size: 14px; }
.nav__links a { position: relative; opacity: .8; transition: opacity .2s; }
.nav__links a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: -4px; height: 1px;
  background: var(--accent); transform: scaleX(0); transform-origin: right; transition: transform .4s var(--ease);
}
.nav__links a:hover { opacity: 1; }
.nav__links a:hover::after { transform: scaleX(1); transform-origin: left; }
.nav__burger { display: none; width: 40px; height: 40px; position: relative; }
.nav__burger span { position: absolute; left: 9px; right: 9px; height: 2px; background: var(--fg); transition: transform .4s var(--ease); }
.nav__burger span:first-child { top: 15px; }
.nav__burger span:last-child { top: 23px; }
body.menu-open .nav__burger span:first-child { transform: translateY(4px) rotate(45deg); }
body.menu-open .nav__burger span:last-child { transform: translateY(-4px) rotate(-45deg); }

.menu {
  position: fixed; inset: 0; z-index: 45;
  background: var(--accent); color: var(--accent-ink);
  display: flex; flex-direction: column; justify-content: center;
  padding: 0 var(--pad); gap: 6px;
  clip-path: inset(0 0 100% 0);
  transition: clip-path .7s var(--ease);
}
.menu a { font-size: clamp(36px, 10vw, 64px); font-weight: 600; letter-spacing: -.03em; line-height: 1.05; }
body.menu-open .menu { clip-path: inset(0 0 0 0); }
body.menu-open .nav__logo img { filter: invert(1); }
body.menu-open .nav__burger span { background: var(--accent-ink); }

/* ---------- Hero ---------- */
.hero { position: relative; height: 300vh; }
.hero__pin {
  position: sticky; top: 0; height: 100vh; height: 100svh;
  overflow: hidden;
  display: grid; place-items: center;
}
.hero__media {
  position: absolute; inset: 0;
  /* Pixel inicial (--pl, --pt, --ps los mide main.js junto a "real.") que crece a pantalla completa con --p: 0 → 1 */
  --pl: 46vw; --pt: 42vh; --ps: 8vw; --p: 0;
  clip-path: inset(
    calc(var(--pt) * (1 - var(--p)))
    calc((100% - var(--pl) - var(--ps)) * (1 - var(--p)))
    calc((100% - var(--pt) - var(--ps)) * (1 - var(--p)))
    calc(var(--pl) * (1 - var(--p))));
  will-change: clip-path;
}
.hero__media video { width: 100%; height: 100%; object-fit: cover; transform: scale(var(--vscale, 1.3)); }
.hero__shade { position: absolute; inset: 0; background: linear-gradient(180deg, rgba(10,10,10,.2), rgba(10,10,10,.55)); opacity: var(--shade, 0); }
.hero__copy {
  position: relative; z-index: 2;
  width: 100%; padding: 0 var(--pad);
  display: flex; flex-direction: column; align-items: flex-start;
  pointer-events: none;
}
.hero__title {
  margin: 0;
  font-size: clamp(54px, 11.5vw, 190px);
  line-height: .9;
  letter-spacing: -.045em;
  font-weight: 800;
  mix-blend-mode: difference;
}
.hero__title .line { display: block; overflow: hidden; padding-bottom: .04em; }
.hero__title .line > span { display: inline-block; }
.hero__title .line:nth-child(2) { padding-left: 8vw; }
.hero__title .line:nth-child(3) { padding-left: 34vw; }
/* Momento intenso: "real." en pixel, los puntos crecen en la intro (main.js) */
.hero__title em { color: var(--accent); font-size: 1.32em; font-weight: 900; letter-spacing: -.06em; line-height: .8; mix-blend-mode: normal; }
.hero__over {
  position: absolute; left: 0; right: 0; bottom: 12vh; z-index: 3;
  text-align: center; padding: 0 var(--pad);
  opacity: 0;
}
.hero__over-title {
  margin: 0;
  font-family: var(--mono); font-size: clamp(12px, 1.3vw, 16px);
  text-transform: uppercase; letter-spacing: .14em;
}
.hero__over-title span { color: var(--accent); margin: 0 .8em; }
.hero__scroll {
  position: absolute; bottom: 28px; left: 50%; transform: translateX(-50%);
  display: flex; flex-direction: column; align-items: center; gap: 10px;
  font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: .14em; color: var(--muted);
}
.hero__scroll i { width: 1px; height: 46px; background: var(--line); position: relative; overflow: hidden; }
.hero__scroll i::after { content: ""; position: absolute; left: 0; top: -50%; width: 100%; height: 50%; background: var(--accent); animation: drip 1.8s var(--ease) infinite; }
@keyframes drip { to { top: 110%; } }

/* ---------- Manifesto ---------- */
.manifesto { padding: 22vh var(--pad) 18vh; max-width: 1400px; margin: 0 auto; }
.manifesto__text {
  margin: 0;
  font-size: clamp(30px, 4.6vw, 72px);
  line-height: 1.08;
  letter-spacing: -.03em;
  font-weight: 500;
}
.manifesto__text .w { opacity: .14; transition: none; }
.manifesto__traits { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 56px; }
.manifesto__traits span {
  font-family: var(--pixel); font-weight: 800; font-variation-settings: "ROND" 0; font-size: clamp(28px, 3.4vw, 52px);
  padding: 8px 24px; border: 1px solid var(--line);
}
.manifesto__traits span:nth-child(2) { background: var(--accent); color: var(--accent-ink); border-color: var(--accent); }

/* ---------- Services (horizontal) ---------- */
.services { position: relative; }
.services__pin {
  height: 100vh; height: 100svh;
  display: flex; flex-direction: column; justify-content: center;
  overflow: hidden;
  padding: 90px 0 40px;
}
.services__head { padding: 0 var(--pad); margin-bottom: 5vh; }
.services__head .h2 { font-size: clamp(32px, 4.6vw, 70px); max-width: 20ch; }
.services__track { display: flex; gap: 22px; padding: 0 var(--pad); width: max-content; will-change: transform; }
.scard {
  position: relative;
  width: clamp(280px, 30vw, 440px);
  height: clamp(360px, 52vh, 520px);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px;
  display: flex; flex-direction: column; justify-content: flex-end;
  overflow: hidden;
  background: var(--bg-2);
  isolation: isolate;
}
.scard__img {
  position: absolute; inset: 0; z-index: -1;
  background: var(--img) center/cover no-repeat;
  filter: grayscale(1) brightness(.45);
  transform: scale(1.08);
  transition: transform 1.2s var(--ease), filter .6s;
}
.scard__img::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 30%, rgba(10,10,10,.92)); }
.scard:hover .scard__img { transform: scale(1); filter: grayscale(0) brightness(.55); }
.scard__img--grid {
  background:
    linear-gradient(var(--line) 1px, transparent 1px) 0 0/28px 28px,
    linear-gradient(90deg, var(--line) 1px, transparent 1px) 0 0/28px 28px,
    radial-gradient(circle at 70% 30%, rgba(29,242,164,.35), transparent 55%);
  filter: none;
}
.scard__img--rings {
  background:
    repeating-radial-gradient(circle at 75% 25%, transparent 0 22px, rgba(29,242,164,.22) 23px 24px),
    radial-gradient(circle at 75% 25%, rgba(29,242,164,.25), transparent 60%);
  filter: none;
}
.scard__n { font-family: var(--mono); font-size: 13px; color: var(--muted); position: absolute; top: 26px; left: 28px; display: flex; gap: 10px; align-items: center; }
.scard__n b { font-weight: 500; background: var(--accent); color: var(--accent-ink); padding: 3px 8px; border-radius: 0; font-size: 11px; text-transform: uppercase; letter-spacing: .06em; }
.scard h3 { font-size: clamp(30px, 3vw, 46px); letter-spacing: -.03em; line-height: 1; margin: 0 0 12px; font-weight: 600; }
.scard p { margin: 0 0 18px; color: #c9c8c2; font-size: 16px; }
.scard__link { font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .08em; color: var(--accent); }
.services__bar { margin: 5vh var(--pad) 0; height: 1px; background: var(--line); }
.services__bar span { display: block; height: 100%; background: var(--accent); transform-origin: 0 50%; transform: scaleX(0); }

/* ---------- Chapters ---------- */
.chapter {
  display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 6vw;
  padding: 20vh var(--pad);
  border-top: 1px solid var(--line);
}
.chapter__side { position: relative; }
.chapter__side > * { position: sticky; top: 18vh; }
.chapter__n { display: block; font-family: var(--mono); color: var(--accent); font-size: 14px; }
.chapter__title {
  margin: 10px 0 0;
  font-size: clamp(52px, 8vw, 140px);
  letter-spacing: -.05em; line-height: .9; font-weight: 800;
  top: calc(18vh + 30px);
}
.chapter__body { max-width: 680px; }
.chapter__body p { color: #c9c8c2; font-size: clamp(17px, 1.35vw, 20px); margin: 0 0 22px; }
.quote { margin: 0 0 9vh; padding-left: 22px; border-left: 2px solid var(--accent); }
.quote p { font-weight: 300; font-size: clamp(24px, 2.4vw, 36px); line-height: 1.22; letter-spacing: -.015em; margin: 0 0 12px; color: var(--fg); }
.quote cite { font-style: normal; font-family: var(--mono); font-size: 12px; color: var(--muted); text-transform: uppercase; letter-spacing: .08em; }
.quote--center { border: 0; padding: 0; text-align: center; margin: 0 auto 8vh; max-width: 760px; }
.big { font-size: clamp(32px, 3.8vw, 58px); line-height: 1.02; letter-spacing: -.035em; font-weight: 600; margin: 0 0 40px; }
.reveal-lines .rl { display: block; overflow: hidden; }
.reveal-lines .rl > span { display: inline-block; }
.stop { font-size: clamp(24px, 2.4vw, 36px) !important; color: var(--fg) !important; letter-spacing: -.02em; margin-top: 40px !important; }
.stop em { color: var(--accent); }
.tags { list-style: none; padding: 0; margin: 40px 0 0; display: flex; flex-wrap: wrap; gap: 8px; }
.tags li { font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .06em; padding: 8px 14px; border: 1px solid var(--line); border-radius: 0; }

/* ---------- Paid ---------- */
.paid { background: var(--fg); color: var(--bg); position: relative; }
.paid .label { color: #5f5e59; }
.paid .h2 em { color: #0a8f5d; }
.paid__pin {
  min-height: 100vh; min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr);
  grid-template-rows: auto 1fr;
  gap: 4vh 5vw;
  padding: 16vh var(--pad) 10vh;
  align-items: start;
}
.paid__intro { grid-column: 1; grid-row: 1; }
.paid__title { max-width: 13ch; }
.paid__lead { font-size: clamp(17px, 1.35vw, 20px); max-width: 52ch; color: #3b3a36; margin: 32px 0 0; }
.funnel { grid-column: 1; grid-row: 2; display: flex; flex-direction: column; gap: 10px; align-self: end; }
.funnel__row {
  --w: 0;
  position: relative;
  height: 64px;
  border-radius: 0;
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  padding: 0 22px;
  overflow: hidden;
  border: 1px solid rgba(10,10,10,.14);
  width: 100%;
}
.funnel__row::before {
  content: ""; position: absolute; inset: 0; z-index: 0;
  background: var(--bg);
  transform-origin: 0 50%;
  transform: scaleX(var(--w));
}
.funnel__row:nth-child(2)::before { background: #1f3b31; }
.funnel__row:nth-child(3)::before { background: #0a8f5d; }
.funnel__row:nth-child(4)::before { background: var(--accent); }
.funnel__row span, .funnel__row small { position: relative; z-index: 1; mix-blend-mode: difference; color: #fff; }
.funnel__row span { font-weight: 600; font-size: 19px; letter-spacing: -.01em; }
.funnel__row small { font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: .06em; text-align: right; }

.console {
  grid-column: 2; grid-row: 1 / span 2;
  background: var(--bg); color: var(--fg);
  border-radius: 0; padding: 22px;
  box-shadow: 0 40px 80px -30px rgba(0,0,0,.45);
  align-self: center;
}
.console__top { display: flex; align-items: center; gap: 7px; padding-bottom: 16px; border-bottom: 1px solid var(--line); margin-bottom: 8px; }
.console__top i { width: 10px; height: 10px; border-radius: 0; background: #333; }
.console__top i:first-child { background: var(--accent); }
.console__top span { margin-left: 10px; font-family: var(--mono); font-size: 12px; color: var(--muted); }
.console__list { list-style: none; margin: 0; padding: 0; }
.console__list li {
  display: flex; justify-content: space-between; align-items: baseline; gap: 16px;
  padding: 15px 4px; border-bottom: 1px solid var(--line);
}
.console__list b { font-weight: 600; font-size: clamp(18px, 1.6vw, 24px); letter-spacing: -.02em; display: flex; align-items: center; gap: 12px; }
.console__list b::before { content: ""; width: 8px; height: 8px; background: var(--accent); flex: none; }
.console__list span { font-family: var(--mono); font-size: 11px; color: var(--muted); text-align: right; }
.console__chart { position: relative; margin-top: 20px; height: 150px; border-radius: 0; background: #0f0f0f; padding: 14px 0 0; overflow: hidden; }
.console__chart svg { width: 100%; height: 120px; }
.chart-line { fill: none; stroke: var(--accent); stroke-width: 2.5; vector-effect: non-scaling-stroke; }
.chart-area { fill: rgba(29,242,164,.12); }
.console__note { position: absolute; left: 14px; top: 10px; font-family: var(--mono); font-size: 10px; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); }

.paid__steps {
  display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 0;
  padding: 0 var(--pad) 16vh;
}
.step { border-top: 1px solid rgba(10,10,10,.16); padding: 26px 22px 0 0; }
.step span { font-family: var(--mono); font-size: 12px; color: #0a8f5d; }
.step h4 { font-size: 24px; letter-spacing: -.02em; margin: 12px 0 10px; font-weight: 600; }
.step p { margin: 0; color: #4a4944; font-size: 15px; }

/* ---------- Marketing ---------- */
.mkt { padding: 20vh var(--pad); }
.mkt__head { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); gap: 5vw; align-items: end; margin-bottom: 9vh; }
.mkt__head .label { grid-column: 1 / -1; margin-bottom: 0; }
.mkt__lead { color: #c9c8c2; font-size: clamp(17px, 1.35vw, 20px); margin: 0; max-width: 44ch; }
.mkt__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.mcard { background: var(--bg); padding: clamp(26px, 3vw, 44px); min-height: 300px; display: flex; flex-direction: column; position: relative; overflow: hidden; }
.mcard::before { content: ""; position: absolute; inset: 0; background: var(--accent); transform: translateY(101%); transition: transform .45s steps(8, end); z-index: 0; }
.mcard > * { position: relative; z-index: 1; transition: color .4s; }
.mcard:hover::before { transform: translateY(0); }
.mcard:hover > *, .mcard:hover p { color: var(--accent-ink); }
.mcard h4 { font-size: clamp(24px, 2.2vw, 32px); letter-spacing: -.025em; margin: auto 0 10px; font-weight: 600; }
.mcard p { margin: 0; color: #a9a8a2; font-size: 16px; }
.mcard__ico { width: 56px; height: 56px; display: grid; grid-template-columns: repeat(4, 1fr); gap: 3px; margin-bottom: 40px; }
.mcard__ico i { background: var(--fg); opacity: .08; border-radius: 0; transition: opacity .3s, background .3s; }
.mcard__ico i.on { opacity: 1; background: var(--accent); }
.mcard:hover .mcard__ico i.on { background: var(--accent-ink); }

/* ---------- Audiovisual ---------- */
.av { padding: 20vh 0 16vh; border-top: 1px solid var(--line); overflow: hidden; }
.av__intro { padding: 0 var(--pad); text-align: center; }
.av__title {
  margin: 0 auto;
  font-size: clamp(42px, 8.2vw, 150px);
  line-height: .92; letter-spacing: -.05em; font-weight: 800;
}
.av__title span { display: block; }
.av__title em { color: var(--accent); }
.av__lead { max-width: 60ch; margin: 6vh auto 0; color: #c9c8c2; font-size: clamp(17px, 1.35vw, 20px); }
.reel { margin: 14vh 0 8vh; display: flex; flex-direction: column; gap: 22px; }
.reel__row { display: flex; gap: 22px; width: max-content; will-change: transform; touch-action: pan-y; user-select: none; -webkit-user-select: none; }
.reel__row.is-dragging .vcard img { transform: scale(1.3); }
.vcard img { pointer-events: none; -webkit-user-drag: none; }
.reel__controls { display: flex; align-items: center; justify-content: center; flex-wrap: wrap; gap: 16px 24px; padding: 0 var(--pad); }
.reel__nav { display: flex; gap: 10px; }
.reel__nav button {
  width: 54px; height: 54px; border-radius: 0;
  border: 1px solid var(--line); font-size: 20px;
  transition: background .3s, color .3s, border-color .3s, transform .3s var(--ease);
}
.reel__nav button:hover { background: var(--accent); border-color: var(--accent); color: var(--accent-ink); }
.reel__nav button:active { transform: scale(.92); }
.reel__nav button:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }
.reel__hint { margin: 0; font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); }
.vcard {
  position: relative;
  width: clamp(260px, 30vw, 460px);
  aspect-ratio: 16 / 9;
  border-radius: 0;
  overflow: hidden;
  text-align: left;
  background: #111;
}
.vcard img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.36); filter: saturate(.8); transition: transform 1s var(--ease), filter .5s; }
.vcard:hover img { transform: scale(1.42); filter: saturate(1.15); }
.vcard::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 45%, rgba(0,0,0,.8)); }
.vcard span { position: absolute; left: 18px; right: 18px; bottom: 14px; z-index: 1; font-size: 15px; font-weight: 500; line-height: 1.25; }
.vcard::before {
  content: ""; position: absolute; z-index: 2; top: 16px; right: 16px; width: 36px; height: 36px; border-radius: 0;
  background: var(--accent) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M9 7l8 5-8 5z' fill='%2304140d'/%3E%3C/svg%3E") center/18px no-repeat;
  transform: scale(.7); opacity: 0; transition: .35s var(--ease);
}
.vcard:hover::before { transform: scale(1); opacity: 1; }

/* ---------- Casos (listado generado por build.mjs) ---------- */
.cases { padding: 18vh var(--pad); border-top: 1px solid var(--line); }
.cases__head { margin-bottom: 8vh; }
.cases__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; }
.ccard { display: flex; flex-direction: column; border: 1px solid var(--line); background: var(--bg); position: relative; }
.ccard__media { aspect-ratio: 4 / 3; overflow: hidden; background: var(--bg-2); }
.ccard__media img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(.35); transition: transform 1s var(--ease), filter .4s; }
.ccard:hover .ccard__media img { transform: scale(1.05); filter: none; }
.ccard__body { padding: 26px; display: flex; flex-direction: column; gap: 14px; flex: 1; }
.ccard__meta { margin: 0; font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); display: flex; flex-wrap: wrap; gap: 6px 14px; }
.ccard__meta b { font-weight: 500; color: var(--accent); }
.ccard h3 { margin: 0; font-size: clamp(24px, 2.1vw, 32px); line-height: 1.05; letter-spacing: -.03em; font-weight: 600; }
.ccard p:not(.ccard__meta) { margin: 0; color: #a9a8a2; font-size: 15px; display: -webkit-box; -webkit-line-clamp: 4; -webkit-box-orient: vertical; overflow: hidden; }
.ccard__more { margin-top: auto; padding-top: 10px; font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .08em; color: var(--accent); }
.ccard::after { content: ""; position: absolute; left: -1px; bottom: -1px; height: 3px; width: calc(100% + 2px); background: var(--accent); transform: scaleX(0); transform-origin: left; transition: transform .4s var(--pix); }
.ccard:hover::after { transform: scaleX(1); }

/* ---------- Web ---------- */
.web { padding: 18vh var(--pad); border-top: 1px solid var(--line); }
.web__head { margin-bottom: 8vh; }
.web__list { border-top: 1px solid var(--line); }
.wrow {
  position: relative;
  display: grid; grid-template-columns: 80px minmax(0, 1fr) auto; align-items: center; gap: 24px;
  padding: 34px 8px;
  border-bottom: 1px solid var(--line);
  overflow: hidden;
}
.wrow::before { content: ""; position: absolute; inset: 0; background: var(--fg); transform: scaleY(0); transform-origin: bottom; transition: transform .4s var(--pix); z-index: 0; }
.wrow > * { position: relative; z-index: 1; transition: color .35s, transform .55s var(--ease); }
.wrow__n { font-family: var(--mono); font-size: 13px; color: var(--muted); }
.wrow__name { font-size: clamp(30px, 5vw, 76px); font-weight: 600; letter-spacing: -.04em; line-height: 1; }
.wrow__kind { font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .06em; color: var(--muted); }
.wrow__logo { position: absolute; right: 30%; top: 50%; width: 92px; height: 92px; object-fit: contain; z-index: 2; opacity: 0; transform: translateY(-50%) rotate(-8deg) scale(.6); transition: .5s var(--ease); filter: brightness(0); }
.wrow:hover::before { transform: scaleY(1); transform-origin: top; }
.wrow:hover > * { color: var(--bg); }
.wrow:hover .wrow__name { transform: translateX(14px); }
.wrow:hover .wrow__logo { opacity: 1; transform: translateY(-50%) rotate(0) scale(1); }

/* ---------- Method ---------- */
.method { padding: 18vh var(--pad); border-top: 1px solid var(--line); position: relative; }
.method__head { margin-bottom: 10vh; }
.method__line { height: 2px; background: var(--line); position: relative; }
.method__line span { position: absolute; inset: 0; background: var(--accent); transform-origin: 0 50%; transform: scaleX(0); }
.method__steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 24px; counter-reset: s; }
.method__steps li { padding-top: 32px; position: relative; counter-increment: s; }
.method__steps li::before {
  content: ""; position: absolute; top: -7px; left: 0; width: 12px; height: 12px; background: var(--bg); border: 2px solid var(--muted);
  transition: background .3s, border-color .3s;
}
.method__steps li.is-on::before { background: var(--accent); border-color: var(--accent); }
.method__steps li::after { content: "0" counter(s); position: absolute; top: 30px; right: 0; font-family: var(--mono); font-size: 12px; color: var(--muted); }
.method__steps b { font-size: clamp(22px, 2vw, 30px); letter-spacing: -.025em; font-weight: 600; display: block; margin-bottom: 10px; }
.method__steps p { margin: 0; color: #a9a8a2; font-size: 15px; }

/* ---------- Clients ---------- */
.clients { padding: 18vh 0; border-top: 1px solid var(--line); overflow: hidden; }
.clients__head { padding: 0 var(--pad); margin-bottom: 9vh; }
.marquee { overflow: hidden; border-top: 1px solid var(--line); }
.marquee:last-child { border-bottom: 1px solid var(--line); }
.marquee__inner { display: flex; width: max-content; will-change: transform; }
.marquee__inner a { width: clamp(150px, 16vw, 240px); height: clamp(110px, 11vw, 160px); display: grid; place-items: center; border-right: 1px solid var(--line); transition: background .4s; }
.marquee__inner a:hover { background: var(--bg-2); }
.marquee__inner img { width: 64%; height: 64%; object-fit: contain; opacity: .7; transition: opacity .3s, transform .4s var(--ease); }
.marquee__inner a:hover img { opacity: 1; transform: scale(1.06); }
.marquee__inner img.is-dark { filter: brightness(0) invert(1); }

/* ---------- Contact ---------- */
.contact { position: relative; padding: 18vh var(--pad) 14vh; overflow: hidden; }
.contact__pix { position: absolute; inset: 0; display: grid; grid-template-columns: repeat(var(--cols, 16), 1fr); grid-auto-rows: 1fr; z-index: 0; pointer-events: none; }
.contact__pix i { background: var(--accent); opacity: 0; }
.contact__title {
  position: relative; z-index: 1;
  margin: 0 0 10vh;
  /* Momento intenso: "¿Hablamos?" en pixel, los puntos crecen al llegar (main.js) */
  font-family: var(--pixel); font-variation-settings: "ROND" 0;
  font-size: clamp(48px, 14vw, 260px);
  line-height: .9; letter-spacing: -.03em; font-weight: 900;
  color: var(--fg);
}
.contact__title span { display: inline-block; }
.contact__grid { position: relative; z-index: 1; display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); gap: 6vw; }
.form { display: flex; flex-direction: column; gap: 22px; }
.form label > span, .chips legend { display: block; font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); margin-bottom: 8px; }
.form input:not([type="checkbox"]), .form textarea {
  width: 100%; background: transparent; border: 0; border-bottom: 1px solid var(--line); color: var(--fg);
  font: inherit; font-size: 20px; padding: 8px 0 12px; outline: none; transition: border-color .3s; resize: vertical; border-radius: 0;
}
.form input:focus, .form textarea:focus { border-color: var(--accent); }
.chips { border: 0; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.chips legend { width: 100%; }
.chips label { cursor: pointer; }
.chips input { position: absolute; opacity: 0; pointer-events: none; }
.chips label span { display: inline-block; padding: 9px 16px; border: 1px solid var(--line); border-radius: 0; font-size: 14px; transition: .25s; }
.chips input:checked + span { background: var(--accent); border-color: var(--accent); color: var(--accent-ink); }
.chips input:focus-visible + span { outline: 2px solid var(--accent); outline-offset: 2px; }
.form .btn { align-self: flex-start; margin-top: 8px; }
.form .btn:disabled { opacity: .6; pointer-events: none; }
.form__hp { position: absolute !important; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form__error { margin: 0; padding: 14px 16px; border: 1px solid #ff6b5b; color: #ffb3aa; font-size: 15px; }
.form__error a { text-decoration: underline; }
.form__done { display: flex; flex-direction: column; align-items: flex-start; gap: 14px; padding: 36px; border: 1px solid var(--accent); align-self: start; }
.form__done[hidden], .form[hidden] { display: none; }
.form__done-pix { width: 28px; height: 28px; background: var(--accent); animation: done-blink 1.2s steps(2, end) infinite; }
.form__done-title { margin: 0; font-size: clamp(34px, 4vw, 60px); line-height: 1; color: var(--accent); }
.form__done-title em { margin-left: 0; }
.form__done p { margin: 0; color: #c9c8c2; }
@keyframes done-blink { 50% { opacity: .25; } }
.contact__info { display: flex; flex-direction: column; gap: 10px; }
.contact__big { font-size: clamp(26px, 3vw, 46px); letter-spacing: -.03em; font-weight: 600; width: max-content; max-width: 100%; position: relative; }
.contact__big::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 2px; background: var(--accent); transform: scaleX(0); transform-origin: right; transition: transform .5s var(--ease); }
.contact__big:hover::after { transform: scaleX(1); transform-origin: left; }
.contact__social { display: flex; gap: 24px; margin-top: 30px; font-family: var(--mono); font-size: 13px; text-transform: uppercase; letter-spacing: .06em; color: var(--muted); }
.contact__social a:hover { color: var(--accent); }

.footer { display: flex; align-items: center; gap: 24px; justify-content: space-between; padding: 30px var(--pad); border-top: 1px solid var(--line); font-size: 14px; color: var(--muted); }
.footer p { margin: 0; }
.footer__logo { height: 24px; width: auto; }

/* WhatsApp: un "pixel" que late para llamar la atención */
.wa {
  position: fixed; right: 22px; bottom: 22px; z-index: 40;
  width: 58px; height: 58px; border-radius: 0;
  display: grid; place-items: center;
  background: #25d366; color: #fff;
  box-shadow: 0 10px 30px -8px rgba(0,0,0,.5);
  transition: transform .3s var(--pix);
}
.wa::before, .wa::after {
  content: ""; position: absolute; inset: 0; z-index: -1;
  border: 2px solid #25d366;
  animation: wa-pulse 2.6s steps(10, end) infinite;
}
.wa::after { animation-delay: 1.3s; }
.wa svg { width: 30px; height: 30px; animation: wa-nudge 4s ease-in-out infinite; transform-origin: 50% 60%; }
.wa:hover { transform: scale(1.08); }
.wa:hover::before, .wa:hover::after { animation-play-state: paused; opacity: 0; }
@keyframes wa-pulse {
  0%   { transform: scale(1);   opacity: .9; }
  80%  { opacity: 0; }
  100% { transform: scale(1.8); opacity: 0; }
}
@keyframes wa-nudge {
  0%, 70%, 100% { transform: rotate(0) scale(1); }
  74% { transform: rotate(-14deg) scale(1.12); }
  78% { transform: rotate(12deg) scale(1.12); }
  82% { transform: rotate(-8deg) scale(1.08); }
  86% { transform: rotate(4deg) scale(1.04); }
  90% { transform: rotate(0) scale(1); }
}

.modal { position: fixed; inset: 0; z-index: 95; background: rgba(5,5,5,.92); display: grid; place-items: center; padding: var(--pad); opacity: 0; pointer-events: none; transition: opacity .4s; }
.modal.is-open { opacity: 1; pointer-events: auto; }
.modal__frame { width: min(1200px, 100%); aspect-ratio: 16 / 9; background: #000; border-radius: 0; overflow: hidden; }
.modal__frame iframe { width: 100%; height: 100%; border: 0; }
.modal__close { position: absolute; top: 18px; right: 22px; font-size: 40px; line-height: 1; width: 52px; height: 52px; border-radius: 0; border: 1px solid var(--line); }

/* ---------- Responsive ---------- */
@media (max-width: 1024px) {
  .paid__pin { grid-template-columns: 1fr; grid-template-rows: auto; }
  .paid__intro, .funnel, .console { grid-column: 1; grid-row: auto; }
  .paid__steps { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 24px; }
  .step { padding-bottom: 28px; }
  .mkt__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .method__steps { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 40px; }
  .cases__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 820px) {
  body { font-size: 16px; }
  .nav__links, .nav .btn--small { display: none; }
  .nav__burger { display: block; margin-left: auto; }
  .hero__title .line:nth-child(2) { padding-left: 0; }
  .hero__title .line:nth-child(3) { padding-left: 18vw; }
  .services__pin { height: auto; padding: 14vh 0 4vh; }
  .services__track { flex-direction: column; width: auto; }
  .scard { width: 100%; height: 360px; }
  .services__bar { display: none; }
  .chapter { grid-template-columns: 1fr; padding: 14vh var(--pad); gap: 6vh; }
  .chapter__side > * { position: static; }
  .mkt__head { grid-template-columns: 1fr; }
  .mkt__grid { grid-template-columns: 1fr; }
  .mcard { min-height: 230px; }
  .cases__grid { grid-template-columns: 1fr; }
  .wrow { grid-template-columns: 40px minmax(0, 1fr); padding: 26px 0; }
  .wrow__kind { grid-column: 2; }
  .wrow__logo { display: none; }
  .method__steps { grid-template-columns: 1fr; }
  .method__line { display: none; }
  .method__steps li { border-left: 2px solid var(--line); padding: 0 0 0 24px; }
  .method__steps li::before { top: 4px; left: -7px; }
  .method__steps li::after { top: 4px; }
  .paid__steps { grid-template-columns: 1fr; }
  .funnel__row { height: 56px; padding: 0 16px; }
  .funnel__row small { display: none; }
  .console__list li { flex-direction: column; gap: 4px; }
  .console__list span { text-align: left; }
  .contact__grid { grid-template-columns: 1fr; gap: 10vh; }
  .footer { flex-direction: column; align-items: flex-start; gap: 10px; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .hero { height: auto; }
  .hero__pin { position: relative; }
  .hero__media { clip-path: none; }
  .manifesto__text .w { opacity: 1; }
  .reel__row { width: auto; overflow-x: auto; padding: 0 var(--pad); }
  .reel__nav { display: none; }
}